Today my company is coming of age: 18 years old.
18 years working in digital marketing.
We started back when Orkut was the thing — “digital marketing” wasn’t even a name yet. We were just the kids who knew their way around this internet stuff.
We spent 12 years working in the music business. Anitta, Marisa Monte, Los Hermanos, the biggest record labels in the country. I worked with international acts I was a fan of: Red Hot Chili Peppers, Bruno Mars. It was really good.
The path led back to me
It gave me highs and lows, depression, anxiety. But this company showed me so much. It showed me that the path was to keep going — and I discovered the path led back to me.
I remodeled myself, built a better environment for me and for everyone who works at Métrica. Today we are one of the most humanized companies in Brazil.
We left the music world behind. Today we work with positive-impact causes, the biggest NGOs in Brazil and around the world.
Next steps? I don’t know. I think it might be going global.
Giving thanks
But this post is mainly to tell the world — and to thank everyone who helped build this, contributing their work. This environment does me so much good, teaches me so much, and I hope it’s been teaching so many other people too.
That’s the feedback I’ve heard my whole life, and that’s what I want to keep giving the world. Whether by doing marketing for positive impact, or by touching the lives of everyone who works at Métrica.Social.
Long live Métrica.Social — 18 years, onward we go!
Originally published on my Instagram on September 12, 2025.