dericklemos.com.br

the derick who thinks out loud

Life is not all-or-nothing — it happens in gradient.

What I think about marketing for good, companies that heal, giving and balance — written first on social media, organized here to outlive the feed.

from linkedin · 2026 Living at 2x speed If you're living at 2x speed, it's okay. Between fully accelerated and totally zen there are many other speeds. The secret is to dance — a different rhythm each time. from instagram · 2026 The Pope is pop (and he talks about artificial intelligence) The Pope released an encyclical on artificial intelligence. Many people might think a religious leader has no business getting into this. In reality, he is on a mission of peace. from instagram · 2026 F.O.M.O.: the fear of missing out The habit of grabbing the phone all the time because we think we're missing something in a parallel world. We're losing the presence of the now — but this is no monk talk. from instagram · 2025 18 years: from Orkut to impact marketing My company has come of age. We started back in the Orkut days, spent 12 years working in the music business, and today we are one of the most humanized companies in Brazil, serving positive-impact causes. from a talk · 2025 The world needs marketing (what for?) The manifesto I presented at Festival ABCR, the largest fundraising event in Latin America, with an honorable mention to my father, who taught by example. from instagram · 2025 Networking, my foot! Someone started working with me because of a 15-minute documentary on YouTube. The real deal is being a person so you can get to know people. from instagram · 2025 Food becomes food: composting in Rio and in the countryside How do I dispose of organic waste living in the countryside? With a composter that works inside the city too — I had one back when I lived in Rio de Janeiro. No smell, no critters... from instagram · 2024 Washington Olivetto: the boyhood dream that became an agency It was the boyhood dream of a kid watching TV commercials — his above all — that connected me to advertising. Washington Olivetto both created and became Brazilian popular culture. from instagram · 2024 I don't need a new phone to make more videos I had been thinking about upgrading my phone to record more videos. Until it hit me: what I need isn't a phone, it's to record videos. To focus more on what I need to do than on what I need to have. from instagram · 2024 Material, emotional, spiritual My journey to the ecovillage and Métrica are intrinsically stitched together. One involves the other, one helps sustain the other. And there are three layers woven into it: the material, the emotional, and the spiritual. from instagram · 2024 The Theory of Weak Ties at a seniors' community group I was invited to talk with a seniors' community group. We're always surrounding ourselves with people who think like us, yet our most valuable connections are often the ones outside our circle. from instagram · 2024 Why donate — and say you did My parents taught me that whoever gives shouldn't talk about it. I believe whoever gives shouldn't take advantage of it. Making the culture of giving something normal is long overdue. from instagram · 2023 A letter to someone who's moving out I wrote this for a teenage friend I watched grow up: don't fight the butterflies in your stomach — they're part of it, and later they become a story. You are at the peak of the power a human being can have. from instagram · 2023 Burnout, the cactus, and the habit of walking Burnout burned away the pleasures of my life while I thought that was what being responsible meant. I keep walking, because the path is made by walking. from instagram · 2023 From Rio to the countryside: a move in verse Two years after leaving Rio de Janeiro to live in an ecovillage, I took stock in verse: the alley, the burnout, my clown friend, and the state called love and peace. from instagram · 2022 How do adults make friends? The coolest thing about our chat was that both sides were more interested in asking questions than in giving little lectures. I think that's how adults make friends: making room for exchange. from instagram · 2020 Living surrounded by nature doesn't solve your problems Living out in the woods may seem romantically perfect, but it isn't the solution to all your problems. Life goes on, with its ups and downs. There is no magic formula: it's a matter of perception. from instagram · 2020 Casa Hope: the 3 months that taught me what caring means My father and I lived for 3 months in a support house while he underwent a bone marrow transplant. My role was to be a translator of science and an emotional supporter. Years later, that gratitude became a graffiti mural facing the Maracanã.

First I live, then I tell.

Every now and then I write about what I am living up here: marketing for good, mountain life, poetry and whatever else life brings. Leave your e-mail and I will tell you.

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