I gave a talk on how to raise donations online at Festival ABCR.
Festival ABCR (hosted by the Brazilian Fundraisers Association) gathered more than 1,000 people involved in fundraising and is the largest event on the subject in Latin America.
I did my best to share what I’ve been observing about the behavior behind a donation, as well as the technical side of structuring a digital fundraising strategy. Judging by the comments, it seems people liked it. :)
People from the biggest NGOs in Brazil and the world were at the event, along with those involved in small projects — sometimes neighborhood-level ones, like Seu Zé, whom I talked with after my talk.
I made an honorable mention to my father, who never studied the subject but taught by example, handing out food baskets and words of encouragement to whoever was around.
As I said in the talk:
Não tem maneira melhor
de aproveitar a vida
do que dar o seu melhor
(para o próximo).
[English: There is no better way / to make the most of life / than to give your best / (to your neighbor).]
The manifesto
O mundo precisa de marketing!
[English: The world needs marketing!]
Pra mais que se exibir,
expor tudo o que há de bom.
[English: To do more than show off — / to put on display all that is good.]
Mais que mostrar o acumulado,
dar o exemplo da soma que é o dividir.
[English: More than showing what’s been amassed, / to set the example of how dividing adds up.]
Colocar a cara à tapa,
não só mostrar um rostinho bonito.
[English: To put your face on the line, / not just show a pretty one.]
Todo mundo precisa do marketing:
pra reverter os valores invertidos.
[English: Everyone needs marketing: / to reverse the inverted values.]
Se não for assim:
o mundo precisa de marketing… pra quê!?
[English: If not for that: / the world needs marketing… what for!?]
O marketing justo não tenta vender
o que não tem valor.
[English: Fair marketing doesn’t try to sell / what has no value.]
Ele mata a sede de quem precisa.
Valoriza, promove e potencializa quem transforma.
[English: It quenches the thirst of those in need. / It values, promotes, and amplifies those who transform.]
O que me move é ter uma abordagem
positiva e propositiva para o mundo
(e o marketing).
[English: What moves me is having an approach / that is positive and purposeful toward the world / (and marketing).]
Presented at Festival ABCR and originally published on my Instagram on June 20, 2025.